About Dollywood Parks & Resorts and Herschend

Dollywood Parks is more than just a world class theme park. It’s the complete getaway for families looking to disconnect from the world’s distractions and reconnect with each other while nestled in the beautiful Great Smoky Mountains. Dollywood’s properties provide ample opportunity to overwrite life’s daily stresses with new family memories. Ask anyone who has visited Dollywood before, and they’ll tell you this place is different. It’s not a difference that you can touch or see. It’s a difference you can feel.

When you’re at Dollywood, time slows down a bit and your troubles don’t seem so troublesome. You could name a million things that make Dollywood so special, but we think it boils down to the simple things like the feeling you get when you’re with the ones you care about most, or the warm, inviting smiles of the Dollywood Hosts who treat you more like family than a guest.

The Herschend story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with more than 40 leading attractions and immersive experiences that reach audiences worldwide. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality™—the intersection of heart and hospitality.

We're proud to love in all we do, every day—caring for each other, welcoming our guests with warmth, and making a positive difference in our communities.